We LOVE Pantene‘s new “Dad-do” commercials that feature NFL dads, New Orleans Saints’ Benjamin Watson, Pittsburgh Steelers’ DeAngelo Williams and Dallas Cowboys’ Jason Witten, styling their young daughters’ hair.
As part of the Pantene “Strong is Beautiful” campaign — celebrating the next generation of strong and beautiful women in a special way — the series of four how-to videos and one :30 ensemble commercial show the NFL players creating “Dad-dos” for their little girls, and it is absolutely adorable!
Research shows that quality time spent with dads is key in raising daughters who are more self-confident, self-reliant and more successful in school and in their careers. Pantene is giving dads the tools to spend more quality time with their daughters — an act that helps foster confidence and strength in young girls.
These NFL dads may be masters on the playing field, but now they’re giving strength training a whole new meaning. Watch as they take on the challenge of creating a #DadDo.