Fashion Targets Breast Cancer


To celebrate ten years of the Fashion Targets Breast Cancer campaign in Canada, Rethink Breast Cancer and Joe Fresh are introducing limited edition “bulls eye” items to raise funds for breast cancer research, education and support. 

Rethink Breast Cancer launched the world famous bulls eye campaign in 2001 to remind women to “target” their breasts through the sale of the stylish, target branded t‐shirts and apparel.

From April 15 and throughout the month of May you’ll be able to pick up one of these stylish and collectable products at Joe Fresh locations across Canada: white t‐shirt with sequined bulls eye ($14), coloured bulls eye t‐shirts for guys and gals ($12), and a classic black tote bag ($24).

Only 1000 limited edition sequined tees will be available so make sure you grab one while you can! Find them at select Joe Fresh stores, including: 540 Granville St, Vancouver; 396 St Clair Ave, Toronto; 10 Lower Jarvis St, Toronto; Heartland Town Centre, Mississauga.

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