For all you ladies who have given up on finding that perfect fit of jean (you know who you are), may we suggest heading over to your closest Levi’s store and picking up the newest addition to the denim family: the Curve ID Jean (from $69.50 / US $60).
The new line of custom fit jeans – made to fit the curve of a woman’s body – utilizes a revolutionary fit system based on shape, not size, and was created as a result of studying more than 60,000 body scans and listening to women of all shapes and sizes from around the world.
The three custom fits, Slight Curve – designed to celebrate straight figures, Demi Curve – designed to fit even proportions and the Bold Curve – designed to honor genuine curves, are available in sizes 0-16 and come in a variety of styles (skinny to boot cut) and washes.
Still unsure of what Curve ID you fall into? Each store carrying the line will have trained fit experts to measure you, identify your Levi’s Curve ID and help you find the best fitting jeans for your body type and style preference.
Now that’s custom!
Available at select Bay locations and Canada and Levi’s stores across North America.