Aveda For Rodarte


We love the sleek ‘dos created by Odile Gilbert for Aveda, at the RODARTE Fall/Winter 2009 show at New York Fashion Week. 

“I wanted to create something wearable but unique for the modern, 2009 girl. The shapes are simple but the texture is complex. Like the collection, which plays with fabric and texture, the hair is sleek in front with an architectural, modern chignon in back.” Gilbert explains.

Here is how you can recreate this look for yourself:

Step 1: Apply Aveda Smooth Infusion Glossing Straightener and blow dry to create smooth, shiny, straight hair.

Step 2: Create a low side part on the right side and draw the part across the head, behind the top of the ear, leaving the front panel of hair, from part to ear, free. Spray with Aveda Air Control Hair Spray and comb through using a fine tooth comb.

Step 3: Pull hair back tightly into a low slung ponytail, slightly off center to the left.

Step 4: Take the remaining front panel of hair and smooth back into the same pony to create a sleek, tight look. Spray with Aveda Air Control Hair Spray to minimize flyaways, maintain the look and add shine.

Step 5: Prep the ponytail with Aveda Smooth Infusion Glossing Straightener. Secure an elastic string (same color as hair) at the base of the pony and wrap the string down the length of the tail, criss-crossing in front and back, mimicking the wrapping of the collection’s boot strappings. At the bottom of hair, wrap the elastic string back up the pony and tie in place. Cut excess string.

Step 6: Wrap the bound ponytail into an architectural, square-shaped chignon on the left side of the head. Secure in place with hair pins and spray again with Aveda Air Control Hair Spray.

“This look can easily be varied. The front can be pulled back more loosely, and, while the wrapped ponytail can be achieved at home, you can also create a classic braid and wrap it into a chignon.” Gilbert shares.


Photo credit: Jon Gurinsky for Aveda

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