Youth Serum

lancome_genifique To really create buzz in the beauty world, you have to deliver staggering results in a tight time frame. Lancôme has identified the proteins in our genes that promote younger looking skin. Génifique Youth Activator plumps, improves texture, reveals radiance, increases elasticity and softens in just seven days.

The trick is to produce more of the proteins that diminish with age. After 10 years of intense scientific research, Lancôme is the first company to apply genes and protein testing to skin care.

Gently pat two or three drops onto a clean face and then follow up with your regular beauty routine, it is that easy. There are no complicated steps to follow, just the addition of one new product to your arsenal. It also works for every skin type.

This serum lives up to the hype.

Available at Sears in Canada and Nordstrom in the U.S.

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