Brow Know-How

Benefit Cosmetics Brow Bar

“A nicely shaped brow defines the eye area,” says Margo Allen, a talented esthetician from the newly opened Benefit Brow Bar, located in the Yorkville location of Holt Renfrew. They “build a beautiful frame for the eyes,” she says. A properly executed brow can even make you look like you are catching more shut-eye than you actually are.

The most important aspects of good looking brows are the shape and thickness. It is crucial to find the shape that flatters your face. You want to enhance your natural line and the process of changing the shape takes about two months, explains Allen. It is a good idea to see a professional to create the right shape for you.

Once you have the shape, you have to decide on the thickness. Big and bold is back for brows. If you have a thin or sparse pair try filling them in with BROW zings from Benefit. This kit comes in three colours – light, medium and deep. The pigmented wax is great for shaping and defining, and the powder sets the look. Always start in the middle of the brow when filing it in. You will be able to move the product around more easily. A thicker brow keeps you from looking permanently surprised.

Highlighting under the brow with shimmery white shadow can lift your lids and make you look awake. It “naturally lifts up the brow a little bit,” says Allen. It is the perfect trick to use after a late night out.

“Brows should be noticed,” states Allen.

Although the Benefit Brow Bar is already open, the grand opening event will take place on February 12th at Holt Renfrew’s 50 Bloor Street West location. They are offering free brow services during the event. For an appointment call 416.922.2333 x 2599.

Benefit Cosmetics
Benefit Brow Bars are located in Toronto at Holt Renfrew and throughout the U.S. at Macy’s

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