TAKE 5: Statement Shadow

Take 5 Eyeshadow article

Not all eye shadows are created equal. Some offer more pigment than others, while many can be used wet and dry, or even as liner. We love them for their versatility and wide range of colours, but it’s so hard to choose between brands.

We have powdered our lids with five of the top brands to find what works.

1 – Lackluster
2 – Not the worst of the bunch
3 – Getting there …
4 – Almost perfect
5 – Knock-your-socks-off good

1. Jouer Cosmetics Crème Eyeshadow
The Claim: An easy-to-blend shadow that can be applied with the fingertips.
The Truth: Soft and creamy, this shadow goes on smoothly. The high shine factor makes it great for highlighting the eye area on a night out. The only thing that we didn’t like was that the package was hard to open.
Colour: 3.5 out of 5
Blendability: 4.5 out of 5
Longevity: 5 out of 5
Wow Factor: 4 out of 5

Jouer Cosmetics
Available at Henri Bendel in the U.S., and online at www.jouercosmetics.com

2. M.A.C Eye Shadow Suite
The Claim: Complimentary colours provide sheer to medium covereage. They are long lasting and luminescent.
The Truth: Create a smokey eye with this duo. To get the desired hue we had to apply a few layers. The compact packaging is great for stashing in your handbag.
Colour: 4 out of 5
Blendability: 3 out of 5
Longevity: 4 out of 5
Wow Factor: 4 out of 5

M.A.C Cosmetics
Available at M.A.C stores across North America

3. Benefit Creaseless Cream Shadow/Liner
The Claim: The formula ensures a creaseless, smudge proof and longwearing experience. It can be used as a shadow or a liner.
The Truth: The light texture and soft powder finish make this shadow a pleasure to apply. The matte colour is nice for day.
Colour: 3.5 out of 5
Blendability: 5 out of 5
Longevity: 4 out of 5
Wow Factor: 3 out of 5

Benefit Cosmetics
Available at Shoppers Drug Mart in Canada, and Sephora stores across North America

4. CoverGirl Eye Enhancers
The Claim: Colours are chosen by CoverGirl make up professionals and are designed to work for day or night. They blend easily for a beautiful eye.
The Truth: The four shades that come in this compact are perfect for blending. The colours coordinate for a stunning look.
Colour: 3.5 out of 5
Blendability: 4 out of 5
Longevity: 4 out of 5
Wow Factor: 4 out of 5

www.covergirl.ca www.covergirl.com
Available at Shoppers Drug Mart and London Drugs in Canada, and Wal-Mart and CVS in the U.S.

Chanel Soft Touch Eyeshadow
The Claim: The soft textured powder can be used wet or dry. Dampen the foam applicator for a more intense effect. Vitamins C and E protect against free radicals.
The Truth: The sleek case and little velvet pouch add to the appeal of this shadow. The soft shimmer lights up the eye area while the colour is the same in the case as it is on your skin.
Colour: 4.5 out of 5
Blendability: 4 out of 5
Longevity: 4 out of 5
Wow Factor: 4 out of 5

Available at Chanel Boutiques across North America and Holt Renfrew in Canada

And the winner is: Jouer crème eyeshadow!

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